WordPress Development – WordPress SEO Plug-in First Look

Another week, another experiment in the latest SEO technology. Yesterday, we installed the WordPress SEO Plug-in by Yoast and began to use it to help optimize our website and blog. In the past, we have tried playing with some other SEO plug-ins but have never been completely satisfied. It seems that this plug-in is different that many of the others, in the fact that it doesn’t, for lack of better terms, suck…

Nice logo for WordPress SEO
WordPress SEO by Yoast – Logo

Looking For Answers – Enter Yoast

For a long time we have been trying to use a classic formula with our blog to attract business. The concept is clear, if your an expert, you can write a blog that answers someone’s question, if you do that, they will be more likely to sing your praises and possibly turn from reader to customer.

Last Friday I was searching around for blogs specifically about SEO for WordPress. I found a post by Yoast about optimizing the slugs (also know as URLs) for your posts and pages. Yoast recommended that you change to a specific setting and redirect all old links using his easy redirect algorithm. I took the code to our lead developer and she plugged it in. To our surprise, it actually worked!

Here is the extensive article that won us over and lead us to use his plug-in.


I can’t get no…

We have tried many “easy fixes” and SEO plug-ins over the years and have been thoroughly disappointed. There is a lot of out dated, unsupported, flat out miserable code out there. What won us over? His bug fix worked, and with good instructions at that! I am paraphrasing here, but in the article explaining how to use WordPress SEO, Yoast says something that rings very true; “There are no easy fixes in WordPress, anyone who offers an instant SEO solution should not be trusted. SEO takes work, its not easy, but this plugin makes doing that work faster and more efficient.” (Paraphrased)

Drink the powerful SEO Cool-Aid! Brought to you by Yoast.

The Test of Time

We started implementing yesterday, and will be using his optimization strategy for the next few weeks to see if it makes an impact. We will keep track of the progress with our web analytics looking to see if the plug-in starts to make a difference in our traffic and conversions.

If you wish to see the results of our experiment, check back to this blog in a few weeks. Or even better, sign up for our newsletter by leaving a comment below or using the sign up form in our sidebar.

The Scribe’s Press – Now On Technorati.com

Technorati is one of the worlds most popular social blogging sites. The following verification code will put us on their blog-o-sphere for good!


Technorati Logo

Its not easy to get on Technorati.com, fortunately I have been a member since before they stopped accepting applications. As they say, Snooze you Loose!


Malala Yousafzai – Appreciate The Freedom of Blogging

Today, I became aware of the story of Malala Yousufzai, a 14 year old Pakistani girl who lives under the unrelenting oppression of Taliban extremism. Malala and two other girls were ruthlessly attacked on Tuesday by Taliban militants for the crime of blogging about what her life is like under their rule. I extend my prayers to join in with people all around the world who are outraged, horrified, and inspired by these events.

CNN – Pakistan Enraged Over Attack On Teen Blogger

Malala Yousafzai

The Blogger’s Pulpit

Here I sit in a comfortable office in Silver Spring, Maryland, blogging away about issues related to the media services industry that this company serves. We try to remain objective and neutral, bringing points of interest to our readers and reviewing the world of media technology as it evolves every day. I forget how much power there really is in this medium, and I write my articles never worrying about someone coming to kill me if they disagree with what I say.

The internet has allowed freedom of speech to move beyond how many people can hear you preaching from a soapbox outside your local town hall. Malala, if you ever read this, we are listening! I implore my readers and fellow bloggers out there to appreciate the power of writing articles for online distribution, take your stand, as Ghandi once said, “be the change that you wish to see in the world.”

A Battle of Minds

I have long held the opinion that there is a fundamental link between terrorist extremism, gender rights, education, and religious doctrine. There was a time when the Islamic world was filled with the most brilliant philosophers, mathematicians, scientists, and biologists in the world. Those who have grabbed power in modern Middle Eastern history know that if you control the education system, both in school and in religion, then you control the perception of the people. That is precisely why the Taliban is so afraid of an innocent 14 year old girl, sharing her opinions with the world.

What Terrifies a Terrorist

Malala during an interview

I once studied the concept of social control through mental domination and how it lead to the rise of Fascism in Europe and eventually resulted in the Holocaust. There is no greater threat to a system of oppression and control than free, uncensored, exchange of information. What scares a terrorist? Apparently a 14 year old girl who can speak freely with the world.

Here are some links to Malala on the web. Defeat the Taliban by sharing her message with everyone and anyone you know.

Malala’s Facebook Page

Malala’s Website – http://malalayousafzai.webnode.com/