Over the last few years, GoPro has become a standard term in the extreme sports lexicon. If you don’t know GoPro yet it is defiantly something to investigate. GoPro cameras offer a rugged, mountable video camera solution to help capture life on the go. Waterproof, shockproof, idiot-proof… Put one on your surfboard and watch yourself shoot that sweet tube, or put one on your mountain bike and catch a glimpse of yourself huckin’ that 10 footer!
Buying Into The Extreme
Talk about going big, Taiwanese manufacturing giant Foxconn just plunked down a cool $200 million dollars for 9% ownership of the developing camera company. Foxconn is one of Apple’s main manufacturing outlets in The Orient, and has been the focus of some human rights and labor rights controversy over the past few years. Nobody is quite sure what inspired this big semi-accusation, but GoPro enthusiasts are looking forward to seeing what impact the injection of capital will have on the consumer.
Maximize Shareholder Adrenaline
Hopefully, now that the controversial Foxconn is sitting on the board, there won’t be any slips in product quality for the sake of additional profits. All too often in recent years, we see a great product ruined by the shareholder’s lust for profit at the expense of product quality and consistency. I am hopeful that the main stakeholders of GoPro will prevent this from happening, but I guess we must wait and see what happens.
In the meantime, check out Kelly Slater rip it up!
Shot 100% on the HD HERO2® camera from http://GoPro.com.
Kelly Slater having fun on some practice waves before the 2012 Hurley Pro at Trestles in San Clemente, California.