Just about a year ago, we launched a completely new design for our website. Our website development team decided to take wordwizardsinc.com and spice it up a bit, focusing on ease of use, cleanliness, and simple functionality. Most of the structure and features are the same, but this time, our graphics design team has perfected the colors, graphic elements, fonts, and other visual aspect to deliver a much improved facelift.
Contrast and Color
One of our objectives since we launched wwinc.com 2.0, was to deliver our content with a bit more pop, while improving the overall contrast of background, text, and visual elements. What we came up with is nothing short of, well, sexy. Our lead designer, Andy LaGow, has over 30 years of experience with graphic design for professional media, in both the print and digital medium. We gave him the task of choosing the right mix of visual elements to deliver our content more clearly, while enabling us to call attention to any element of critical importance to improve the overall flow of our site.
Scribey’s Last Stand
Since our founding in 1982, we have use an etching of a 16th century scribe, lovingly known as “Old Scribey,” to represent our logo to the world. In WWInc.com 2.0 we x-rayed his colors in an attempt to give him some new life. At that time we liked it, but as we cleaned up our design we realized that the time had come for Old Scribey to end his exuberant mid-life crisis and return to his black and white roots. Contrast is the key! As you can see while browsing our site, or by the screenshot of the homepage below, this most recent iteration of our website is much more readable because of the contrast between background and text, with a splash of color in key areas for pop. Please leave a comment if you have anything to tell us about the new design, and remember, we can do one just as good for you too!