Marketing Documentaries to Academia: The Perfect Recipe

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One of the obvious reasons why Word Wizards, Inc. loves Docs in Progress (DIP) http://docsinprogress.org/ is that they coach for projects with tons of interview footage.  We at “The Wiz” thrive on transcribing dozens of hours of talking head interviews per week. Transcription is very important to any documentary film maker, whether they use Word Wizards, some other company or (in most cases for people on a tight budget,) do it themselves.  Therefore Word Wizards is proud to sponsor DIP and we attend many of their meetings. Last weeks meeting on marketing to academia was a special treat.

Judith Dancoff

The guest speaker was film marketing Coach Judith Dancoff of New Film Marketing http://www.newfilmmarketing.com/about.php  She spoke about distribution of educational Docs using a strategy called “Distribute It Yourself” (or DIY).  Her strategy is applied specifically to marketing educational documentaries, but can be used to market and sell any Doc.  DIY takes a little bit of extra work but you get to keep all the money as a payoff.  Dancoff wants you to think of the documentary producer as a business person marketing and selling a valuable product to people who need it.

She says to plan two marketing campaigns a year, one early in the fall semester and another in early winter but never Xmas or Spring breaks. The easiest way to break down her strategy is into an easy to follow 3 step recipe:

Step 1: Buy lists of potential academic buyers such as librarians and school content providers from private list providers like R.J. Dill.  rjdill@gmail.com or to reach out to the American Library Association: Contact Personal and Organizational Members using http://bit.ly/Z01rBy 

Step 2: Put together a simple website to market to these people via email blast followed up by personal phone calls.  Academics hate flash so keep your site simple. You can build a very simple Doc site yourself for free using http://www.wix.com.  Or, Word Wizards can design the shell and you fill in the text. For those that want customization, Word Wizards can design a template using a content management system such as WordPress. Your budget will drive the bells and whistles of your website. Check out our portfolio page at https://www.wordwizardsinc.com/design/our-work/.

Step 3: State right at the beginning, both in the subject line of your email blasts; and at the top of your web site what is different, educational and compelling about your film.  Why is your film especially relevant to the academic types that you are trying to sell to?   Review issues of Public Use Doctrine at http://www.movlic.com/k12/faq.html.  Set your price by seeing what other people charge, www.bullfrogfilms.com/

 

 Tom Dziedzic

The fascinating thing about Docs in Progress is that professional film makers like Tom Dziedzic use DIP for coaching (see his award winning Redemption Stone at http://www.redemptionstone.net/ ) as well as want-to-be Doc makers from every walk of life.  With the upcoming tenth anniversary of DIP coming up next year expect to see a lot more about them in our upcoming blog articles.




New Website Launch: Hollywood Ballroom Dance Center

The Word Wizards website design team proudly launched http://hollywoodballroomDC.com/ last week.

Screenshot taken from Hollywood Ballroom Dance Center website designed by Word Wizards, Inc.

Nothing is more satisfying to our team of web developers than the launch of a new website. Just as with our graphic design services, our website design efforts are original and customized each time. Translating business objectives into a functional, optimized, and graphically organized website is a unique challenge each time. It requires a meticulous attention to detail and the requirements of the client. It further requires our web developers to think outside the box and come up with effective solutions to seemingly impossible problems.

Some of the web design challenges we faced and overcame in this project include:

  • Organizing a website with many different components
  • Creating an easy to use navigation bar without sacrificing design or functionality
  • Designing stimulating graphics that convey the message intended by the client
  • Coding of advanced custom features, i.e. a calendar that can be easily modified, and a side bar that “floats”
  • Making sure the website functions properly on several different browsers

Word Wizards would like to congratulate our client on the successful new launch of this website. We invite you to explore this web page as an example of our extensive capabilities as a website development firm. If you reside in the DC metro area and you would like to learn how to dance, or rent a big space to host an event, we strongly recommend that you stop by The Hollywood Ballroom Dance Center and take a look around.