Graphic Design For The Web: Bridging The Gap

Graphic design has been a specialty of Word Wizards, Inc. since day one. Before we even had our own office, we were offering professional desktop publishing and graphics design for clients. Our team of graphic designers are experts in the latest graphic design technology. As the tools of graphic design have evolved, so has the pool of competition in the graphics design industry. With the dawn of the internet age, finding a good graphics artist is easier than ever, and the fine line between graphic designer and web designer is blurring.

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Graphics for the Web

Composing graphics for the web is an entirely different animal than traditional graphics design. Graphic design for websites must covey a specific message to a non-specific audience. The balance between quality, detail and data size is always an issue, especially with page speed as a critical factor in modern SEO ratings. Graphic images must be tested for clarity and color in multiple browsers due to discrepancies in the way different software displays images. Possibly the most important factor is the layout and optimization constraints of a website, meaning, the way one organizes graphic information on the web makes all the difference when users are navigating through a website.

A synthesis between graphic arts and web design.
Click to see an example of the perfect fusion between graphic design and web design.

Bridge The Gap

With progress comes new challenges and new opportunities. The world of graphic design and web design is now forever intertwined. It is up to firms like ours to maintain the highest level of quality in our graphic design efforts as the capabilities of design software and the expectations of our clients continue to increase in complexity. Just remember, you always get what you pay for, especially when it comes to graphics. Yes, graphic designers and web designers are now overly common services offered cheaply and globally via the internet. However, an intimate knowledge of how to integrate graphic elements on the web only comes from years of experience and a deep understanding of how users work with the internet.