TIVA Talk: Monetizing Online Video And Creating a Video Network

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We here at Word Wizards, Inc. love social media because it provides us with a great way to reach out to our customers besides the traditional e-mails and phone—which is so 20th century.  One of its strengths is the ability to reach out to so many by giving professionals of all types, and especially video professionals, multiple outlets to show their work and even make some money. The question then becomes, how do we effectively monetize our work and videos and build a successful video network? These exact questions were the focus of a recent TIVA meeting, where Richard Harrington guided us through the many layers of the web, and laid out the best steps to follow when building a prominent presence in the world of Facebook, Youtube and Twitter (among others).

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Hypersyndication

Richard calls his method “hypersyndication.” It is his way of getting videos to the most people on the web, using a varied number of social media outlets to reach different audiences. The main steps he follows to hypersyndicate his work are listen, follow, curate, become known, and create original content. You start by listening and seeing what’s out there and seeing what kind of programming or content is being offered on the web. The next step is to follow other people who are doing the type of videos or programming that you’re doing, so you can see what he or she is contributing. As Richard pointed out, don’t necessarily think of these people as competition, since you may end up actually working with them in some way in the future. The next step is to curate where one goes through his or her range of work and really narrows down what he or she would like to share. For example, Richard collected several stories that he wanted to share on his blog. An important step is to become known and gain a reputation as an expert on a subject because if no one knows you, why would they care if you put out a bunch of videos? You then create the original content and start to put it out on the web.

Getting You Work Out There

So now you may be thinking, great so I just have to put it out on a bunch of channels like Youtube, Facebook and Twitter at once and I’m set. Not so fast, there’s a very important strategy that you’ll want to follow when getting your work out there. Its important not to oversaturate or send your work out to all the same places at the same time. If you do this, you really are limiting the amount of people you’ll hit since people are on social media at different times. The best way to reach these different audiences is to send out messages or posts about your work at different times. This is where Hootsuite, a fantastic social media manager, comes into play. Not only does it help you manage all your social media feeds in one place, it also allows you to schedule when your posts go out.

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Metrics, Analytics and RSS Feeds

Twitterfeed is another useful site that lets you send posts and your work to a variety of different channels like hootsuite. Another incredibly useful feature that both of these sites share, is the ability to use metrics and actually track how many people are seeing your feeds. Using analytics and a variety of graphs you can see such things such as what devices people are using to view your content, where they are viewing from, how many times he is clicking on your work and what key word she is typing that lead them to your work. Another important thing most people should know about is RSS Feeds which are a type of web syndication used to publish frequently updated works such as blogs and websites. Readers can subscribe to these feeds and keep getting updated on new stories and content through software known as an RSS reader which is usually offered on most rss pages. Some well know web sites that use RSS include Apple and The New York Times.

Power of Mobile and Good Places For Your Work

As Richard pointed out the majority of online video content is now viewed on smart phones, tablets or e-readers so its good to make sure your work can be viewed on all platforms especially mobile ones. Richard’s follows these simple steps to delivering mobile video: plan, produce, distribute, promote and then try to monetize which is an optional step. As far as producing original content and getting it out there, you don’t need high production values but you do need good, engaging content that people will want to keep coming back to. The optimal schedule to follow is to get a video out at least once a week. Some people put videos out as much as three times a week, which can be a lot for a viewers to keep up with. Two sites that are particularly good for video include Blip.tv and Vimeo Pro. Blip.tv is an especially great site for web series as it really makes an effort to work with you and push your series to help it get attention. Vimeo Pro is also very good because they make sure your videos can be viewed in a variety of formats and devices, especially mobile ones that so many people use today.

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Podcasting and More Info.

Podcasting, where you create digital media than you can then send out to be viewed on mobile video players, is another useful way to get yourself out there. Listeners and viewers can subscribe to your podcasts via an RSS feed and watch them whenever and where they’d like. Two sites that are great for launching podcasts are Podhoster and  Libsyn. Podcasting is great way to easily get your content out to an audience that probably wouldn’t see it and is very much on the cutting edge. I’ve only scratched about half of all the great advice from Richard, so please to feel free to check out his blog at richardharringtonblog.com and his hypersyndication video, which goes into even greater detail about the topics that are covered here.




Word Wizards Salutes Richard Harrington, A Wizard of Digital Video

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Every once in a while Word Wizards likes to shine the spotlight on some of our fellow video professionals in the DC media community to showcase some of the truly talented individuals we have around us. Today we’re going to be taking a look at Richard Harrington, CEO of RHED Pixel, editing expert, producer, prolific writer and podcast master. His personal philosophy to communicate, motivate, create is a great indicator of Richard’s strong desire to create media with the power to truly inspire and impact others.

A native of Chicago, Illinois, Richard’s first experience in the realm of media occurred when he used magnets to rearrange the picture tube on his family’s tv at the age of seven. After graduating from college with a dual degree in production and reporting  Richard starting out working in the newsroom but after a few years grew tired of the grind. He and his soon to be wife moved to the Washington D.C area where he received his masters in project management. Richard decided to strike out on his own in 1999 and opened Richard Harrington Video which later became RHED Pixel as it grew.

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The goal that Richard founded the company with and still continues to do today is utilizing the latest digital video tools to bring the best quality media production to the largest possible audience. RHED Pixel does an amazingly varied portfolio of work which includes graphic design, video production for all types of projects, interactive multimedia, quick time virtual reality and 3D Motion work. Always on the forefront of technology, RHED Pixel has made podcasting the latest addition to their arsenal of products. Podcasting is the art of making a form of video, usually episodic content, that people subscribe to and download often through web syndication or stream via the web to a computer or mobile device. A prime example would be the program Mommycast which began life as an audio only series in 2005 and soon was getting over one million downloads a week.  Seeing a great opportunity, RHED Pixel stepped “in to” help make it a fully video podcast.

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Aside from founding and running RHED Pixel, Richard has a number of other impressive feats under his belt. He is an accomplished author, having written a number of guides and training books for  photoshop, aftereffects, final cut pro, producing video podcasts and apple training. His friendly attitude, passion for multi media and video work as well as his renowned expertise have also made him a popular speaker on the digital video circuit. As an avid tech, gadget and sci-fi fan Richard loves to know about the next big thing and firmly believes these technologies are the key to bringing important messages to the masses. In his spare time, he loves to travel, share his love of comic books with his kids and volunteer with different media production organizations such as the Television, Internet and Video Association or TIVA.

 

Be sure to check out his blog at: http://www.richardharringtonblog.com/ 

Also check out RHED Pixel at: http://www.rhedpixel.com/