TIVA Talk: Monetizing Online Video And Creating a Video Network

Harrington

We here at Word Wizards, Inc. love social media because it provides us with a great way to reach out to our customers besides the traditional e-mails and phone—which is so 20th century.  One of its strengths is the ability to reach out to so many by giving professionals of all types, and especially video professionals, multiple outlets to show their work and even make some money. The question then becomes, how do we effectively monetize our work and videos and build a successful video network? These exact questions were the focus of a recent TIVA meeting, where Richard Harrington guided us through the many layers of the web, and laid out the best steps to follow when building a prominent presence in the world of Facebook, Youtube and Twitter (among others).

SocialMediaLandscape

Hypersyndication

Richard calls his method “hypersyndication.” It is his way of getting videos to the most people on the web, using a varied number of social media outlets to reach different audiences. The main steps he follows to hypersyndicate his work are listen, follow, curate, become known, and create original content. You start by listening and seeing what’s out there and seeing what kind of programming or content is being offered on the web. The next step is to follow other people who are doing the type of videos or programming that you’re doing, so you can see what he or she is contributing. As Richard pointed out, don’t necessarily think of these people as competition, since you may end up actually working with them in some way in the future. The next step is to curate where one goes through his or her range of work and really narrows down what he or she would like to share. For example, Richard collected several stories that he wanted to share on his blog. An important step is to become known and gain a reputation as an expert on a subject because if no one knows you, why would they care if you put out a bunch of videos? You then create the original content and start to put it out on the web.

Getting You Work Out There

So now you may be thinking, great so I just have to put it out on a bunch of channels like Youtube, Facebook and Twitter at once and I’m set. Not so fast, there’s a very important strategy that you’ll want to follow when getting your work out there. Its important not to oversaturate or send your work out to all the same places at the same time. If you do this, you really are limiting the amount of people you’ll hit since people are on social media at different times. The best way to reach these different audiences is to send out messages or posts about your work at different times. This is where Hootsuite, a fantastic social media manager, comes into play. Not only does it help you manage all your social media feeds in one place, it also allows you to schedule when your posts go out.

Hootsuite

Metrics, Analytics and RSS Feeds

Twitterfeed is another useful site that lets you send posts and your work to a variety of different channels like hootsuite. Another incredibly useful feature that both of these sites share, is the ability to use metrics and actually track how many people are seeing your feeds. Using analytics and a variety of graphs you can see such things such as what devices people are using to view your content, where they are viewing from, how many times he is clicking on your work and what key word she is typing that lead them to your work. Another important thing most people should know about is RSS Feeds which are a type of web syndication used to publish frequently updated works such as blogs and websites. Readers can subscribe to these feeds and keep getting updated on new stories and content through software known as an RSS reader which is usually offered on most rss pages. Some well know web sites that use RSS include Apple and The New York Times.

Power of Mobile and Good Places For Your Work

As Richard pointed out the majority of online video content is now viewed on smart phones, tablets or e-readers so its good to make sure your work can be viewed on all platforms especially mobile ones. Richard’s follows these simple steps to delivering mobile video: plan, produce, distribute, promote and then try to monetize which is an optional step. As far as producing original content and getting it out there, you don’t need high production values but you do need good, engaging content that people will want to keep coming back to. The optimal schedule to follow is to get a video out at least once a week. Some people put videos out as much as three times a week, which can be a lot for a viewers to keep up with. Two sites that are particularly good for video include Blip.tv and Vimeo Pro. Blip.tv is an especially great site for web series as it really makes an effort to work with you and push your series to help it get attention. Vimeo Pro is also very good because they make sure your videos can be viewed in a variety of formats and devices, especially mobile ones that so many people use today.

podcasting

Podcasting and More Info.

Podcasting, where you create digital media than you can then send out to be viewed on mobile video players, is another useful way to get yourself out there. Listeners and viewers can subscribe to your podcasts via an RSS feed and watch them whenever and where they’d like. Two sites that are great for launching podcasts are Podhoster and  Libsyn. Podcasting is great way to easily get your content out to an audience that probably wouldn’t see it and is very much on the cutting edge. I’ve only scratched about half of all the great advice from Richard, so please to feel free to check out his blog at richardharringtonblog.com and his hypersyndication video, which goes into even greater detail about the topics that are covered here.




TIVA-DC Presents The 2011 Peer Awards

Happy Thanksgiving from your friends at Word Wizards!

Do you like glitz, glam, stars, and swanky awards shows? Sure, they have plenty of that out on the west coast, but did you know that right here in DC we have a thriving video production industry of our own?

Logo for the DC Peer Awards

Last weekend, TIVA – DC (Television, Internet and Video Association of DC) hosted the 2011 Peer Awards, an awards show dedicated to recognizing the best of the Mid Atlantic region’s Video Production Professionals. Word Wizards has been an active sponsor of “The Peers” since its original inception, and this year we pulled out all the stops. Hosted at The National Press Club in Washington, D.C., The Peer Awards offers a unique opportunity to honor the best and brightest actors, producers, writers, and post houses in our region.

TIVA-DC Peer Awards
TIVA-DC Peer Awards Program

The evening began with a fantastic spread of hors d’oeuvres and a hearty dinner buffet. My personal favorite was the peeking duck station, providing freshly cooked Chinese delights, customized to your order, and cooked right there in front of you! After a few hours of dinner, drinks, and casual networking, the attendees were invited into the lavish ballroom to take their seats and enjoy the show.

The official MC for the evening was Wendy Rieger, a distinguished Emmy winning Local news anchor, who grabbed the room with her radiant stage presence and witty charm. Guest presenters included, Actress Joy Haynes, Voice Talent Will Rosser, Actress and Peer Awards organizer Gale Nemec, and Actor Joe Hansard.

Wendy Rieger Host of the 2011 DC Peer Awards
Wendy Rieger Host of the 2011 DC Peer Awards

Awards were given out based on a set of strict judging criteria, submissions received either a bronze, silver, or gold award based on an objective evaluation of the piece. The categories included everything to be expected, scriptwriting, sound design, acting, editing, and overall excellence. For a complete list of the categories and winners see The Peer Awards website.

After the grand ceremony, we enjoyed a unbelievable desert spread (seen below) , coffee, and congratulatory conversations with our peers. It was a night to be remembered and were already thinking about next years event!

Peer Awards 2011 Desert Spread
Peer Awards 2011 Desert Spread

Word Wizards was proud to be a gold sponsor of The DC Peer Wards for another year. In honor for our long term commitment to TIVA-DC and The Peer Awards, we were even given the opportunity to run a video promotion during the awards ceremony! This was the first time that our company has ever produced a piece of video marketing, and we made sure to utilize the chance to send our message to the video production community. Word Wizards thanks TIVA-DC for all of the hard work that has gone into The Peer Awards and we congratulate all of the winners for their continued dedication to excellence.

 




Word Wizards Publishing: I Have a Story to Tell by Pat Troy

Pat Troy is a man who has lived an amazing life. From rags to riches, his story is one of the great successes of the American Dream. Now, Pat has teamed up with Word Wizards Publishing to bring his story to the world like never before. The new book, I Have a Story to Tell chronicles the fantastic adventures of an Irish born American Immigrant; from humble beginnings, to distinguished Irish castles, presidential encounters, and the creation of a community of beloved friends and family.

I Have a Story to Tell by Pat Troy

 

Word Wizards, Inc. Press proudly edited, proofed, organized, designed, and printed this wonderful account of a gentleman who built a community around his loving and supportive personality. In November, Pat, also know as “The Living Legend”, will be hosting a group of his closest peers for a launch of his new book. In early 2012 Pat Troy will be returning to Ireland for a spectacular tour of the country of his birth, culminating in a official international release party hosted at the Coat of Arms Hotel in Birr, Ireland. The book will be launched by the Earl and Countess of Rosse and Mr. Brian Cowen former Prime Minister of Ireland. We tip our hat to Mr. Troy for his lifetime of success and accomplishment, and for giving our organization the opportunity to work on such a meaningful project.

Pat Troy, “The Living Legend”

Erin Go Bragh!

(Traditional Galec phrase meaning Ireland Forever!)