Woman Owned Small Business – SBA Certified

For over 35 years, Word Wizards has been owned and operated by Ilana Gordon in conjunction with her husband Scott, and more recently joining the team in 2011 their son Benjamin Gordon. The company has always been a family business, but until recently, our status of Woman Owned Small Business has not been officially certified. Last August, we began the effort to certify our status and have now been approved after lots of hard work and lots of paperwork.

Woman Owned – Since The Beginning

The company began out of the home in the late 80s. Ilana had an early home computer with desktop publishing, typing, and graphic design programs. In the early 90s Ilana teamed up with Scott to offer additional services supporting graphic art, website design, and media production services. In 1995 Scott pioneered a way to add SMPTE time code to transcripts and our transcription services took off. In the early 2000s, Ilana explored the new world of section 508 compliance services for digital publications, web content, and video. Our current mix of services represents a history of supporting the digital content industry with cutting edge technology and expertise.

The WOSB Certification

Our company serves many clients in the Federal Government and the businesses that support government activities. Even though our company has always been woman owned, in 2018 we decided it was time to finally certify this status. We worked with Federal Award Management Registration aka FAMR to submit our request for certification and being compiling all of the required information to verify our status. It was a long process, and with the added hurdle of a government shutdown, it seemed to take forever. Today we received noticed that our final application has been approved and our certification process is complete.


As a GSA contract holder, we are able to market ourselves directly to federal agencies and bid on contracts to support their needs. As a WOSB, we are now able to differentiate ourselves further from the completion, and also access contracts that are set aside for certain classes of business. We are also able to register in the SBA database, granting us access to a host of new contacts and opportunities.

If you are looking for an established and trusted WOSB to team with, reach out to us today via our contact form. We are DC’s partner for 508 compliance and media support services, and now, we are a certified, woman-owned small business as well. 

Office Avatars – Improve Small Business Productivity

The dedicated employees here at Word Wizards HQ often wear many hats, as is the case with many small businesses. During the course of the day, many critical discussions must be postponed while other responsibilities are dealt with. How can we keep track of who needs to talk to us when we are under the gun for multiple projects, responsibilities, and all important customer service activities? The answer, professional avatars?!

One of the Navi from Avatar looking intense
“Not now, I’m working on something!”

A Bright Idea

Lead web developer and 508 compliance guru Devra Glowinski is responsible for this progressive leap into uncharted territory of organizational theory. Early last fall, she began using a Tye-dye frog (seen below) to let somebody know that she needed to talk if they were indisposed at that particular moment. You can’t help but smile when you look up and see this little guy on your desk, and the practice proved to be a highly effective way of getting a co-worker’s attention without disturbing them. In fact, the idea was so well received, that during an office birthday party this past Spring, Devra gifted all of the office wizards with their own avatars so we could use the system as well.

Avatars to represent a need to talk business!
Meet the Word Wizards Team: (CEO – Lion, President – Purple Dog, Accounting – Green Bear, Graphics / Design – Rainbow Duck and Sparkly Vulture, Web Development / 508 Compliance – Tye-Dye Frog, Operations Manager – Rainbow Turtle, Factotum – Princess Celestia Pony, Marketing / Business Development – Blue Jay)

Creating a Productive Work Environment

My avatar is a small Blue Jay Beanie Baby named “Rocket.” My little blue buddy works his magic when I need to talk to someone and they are obviously busy at the moment. I just leave my avatar on their desk and they know when the task at hand is complete and time allows, I need to see them.

Its easy, its simple, its fun, and it works! No more standing in the doorway awkwardly waiting for the right moment, just put your cuddly personal assistant somewhere on their desk and let it do the waiting for you. Although my days in business school are far behind me, I can’t help but think back to my Organizational Behavior class when implementing this innovative system in our office. Not only do we have an effective, non-intrusive way of communicating a need to talk, but it adds a little bit of fun to the job, a win-win for keeping people working efficiently while at the same time keeping our team enjoying their time in the office.