Graphic Design For The Web: Bridging The Gap

Graphic design has been a specialty of Word Wizards, Inc. since day one. Before we even had our own office, we were offering professional desktop publishing and graphics design for clients. Our team of graphic designers are experts in the latest graphic design technology. As the tools of graphic design have evolved, so has the pool of competition in the graphics design industry. With the dawn of the internet age, finding a good graphics artist is easier than ever, and the fine line between graphic designer and web designer is blurring.

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Graphics for the Web

Composing graphics for the web is an entirely different animal than traditional graphics design. Graphic design for websites must covey a specific message to a non-specific audience. The balance between quality, detail and data size is always an issue, especially with page speed as a critical factor in modern SEO ratings. Graphic images must be tested for clarity and color in multiple browsers due to discrepancies in the way different software displays images. Possibly the most important factor is the layout and optimization constraints of a website, meaning, the way one organizes graphic information on the web makes all the difference when users are navigating through a website.

A synthesis between graphic arts and web design.
Click to see an example of the perfect fusion between graphic design and web design.

Bridge The Gap

With progress comes new challenges and new opportunities. The world of graphic design and web design is now forever intertwined. It is up to firms like ours to maintain the highest level of quality in our graphic design efforts as the capabilities of design software and the expectations of our clients continue to increase in complexity. Just remember, you always get what you pay for, especially when it comes to graphics. Yes, graphic designers and web designers are now overly common services offered cheaply and globally via the internet. However, an intimate knowledge of how to integrate graphic elements on the web only comes from years of experience and a deep understanding of how users work with the internet.




Web Design: There’s No I in Team

Web design in its various forms has become big business around the world. From the most basic amateur pages to complex multilevel corporate projects, producing a website always depends on the resources, requirements, and time constraints of the individual. The lower end web design projects are moving increasingly towards automatic content management systems; where users can pick a template, customize and in a very short time create a functional website. At Word Wizards we focus more on custom solutions for our clients, nothing we do here is “cookie cutter” and each project we take on results in a professional quality, fully integrated, web solution.

Sounds cool, right?… But what does it take to design and implement a professional grade website? It takes a team effort, and specifically, it requires a team of unique individuals, each with their own expertise in various aspects of web design. We have noticed that there are usually three “gurus” required to make a web design project effective. These three flavors of design experts each focus on a different critical aspect of the web design process, and work together to ensure that the three top priorities of website development are handled with expert care.

The three main things to manage when creating a new website are, functionality, appearance, and implementation. Functionality is responsible for making sure that the structural design effectively satisfies the intended function of the website and creates an effective, non-confusing user experience. Appearance takes structure and functional organization and translates it into a graphic design that is visually appealing to the users and consistent with the brand and intended purpose of the client. Implementation is the back-end guts of the website; which includes all the coding, hosting, domain support, CMS workflow, and database support.

The Functional Expert

Generally, this is a person who really understands the way individuals use the internet for different purposes. This individual is responsible for creating a structure that provides easy access to all the important information. In addition, this web expert must understand and manage the constraints of SEO and weave them into the fabric of the page from the beginning. Possibly the most important role of the functional web designer is the creation of a user friendly workflow, providing a user experience that works for the intended purpose of the website and doesn’t confuse any less than savvy internet users.

The Appearance Expert

To transform conceptual structure and theoretical workflow into visual form takes the expertise of a master graphic designer. This expert must know how to utilize advanced graphic design software and create visual components from scratch that will be used to create the physical appearance of a web page. It is the responsibility of this person to come up with an exciting and effective visual experience for the users, making sure that everything is in plain sight, and being creative with the way everything will look, while still maintaining functional integrity.

The Implementation Expert

Sometimes known as the “webmaster” or, in our office, “the code warrior!” This individual is gifted with an intimate knowledge of the ever evolving world of programming languages. The functional and visual elements of a website are mute if you can not host it, integrate it, and keep it working smoothly. When designing a new website, this person holds the reigns, because all of the work your team produces will reflect their level of talent and proficiency. It is this person’s responsibility to put your plans into action, keep the web page updated, and hard code any interactive or data driven elements into a functional machine known as a web page.

Thus, we have created a trifecta of experts, but there is still one person missing from the team…

The beloved SUPERVISOR. Yes, its is the supervisor that truly brings it all together. This person doesn’t need to be an expert at any one function, but the they must have a working knowledge of all of components of the website and coordinate between the various members of the design team. This person is responsible for organization, cross coordination, and managing the needs of the client as reflected by the design and capabilities of the team.

So now you know what it takes, and if you don’t think you can squeeze it all by yourself, the Word Wizards Web Design Team is here to give you a helping hand!