Using The Right Etiquette On LinkedIn

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While the world of social media encompasses a dizzying number of different networks, with more showing up all the time, one in particular, LinkedIn, stands out as the most professional.  While sites like Facebook and Twitter are often seen as being more fun, relaxed and unfiltered, LinkedIn is known for getting right to business in the way its structured. You should always put your best digital foot forward on any social media site, especially LinkedIn because having questionable behavior can lead to major ramifications.  I recently ran across an article on Ragan.com, written by Kevin J. Allen that was all about some of the more serious faux pas or social blunders committed on the site on a regular business and how to avoid making them yourself.

Mass Requests and Junk Posts 

While it’s generally a good idea to utilize LinkedIn to connect with others in your industry, you shouldn’t simply go about sending mass requests to everyone you know in a certain field. Instead, focus on one person at a time who is at least somewhat familiar with you and your work. Send that individual a thoughtfully worded request that asks them to take a look at examples of your recent portfolio and, if they like it, ask if they would be willing to give you a good recommendation. Remember to be courteous, and do not rush them with a deadline of any sort. After all, you are the one asking them for favors.

Another important thing to remember is that you need to be very careful about what materials you post in general. Think twice about posting cute animal pictures or something funny you heard your friend say, and even if you do consider it, err on the side of caution. Think about if it will blur the lines between professional and personal and how that will look to others.

Avoiding Vague Requests and Misrepresenting Yourself

When you go to make a connection with someone on LinkedIn, try to add a personal touch. It will not only make you stand out from all those vague requests but it will also make it seem like you going above and beyond the minimum. Include some details about how or where you meet so it’ll be more likely to jog that person’s memory. When writing your work experience, you also want to make sure you don’t misrepresent what you’ve done, or worse yet fabricate work you never actually did. While semantics and wording are something that may not get you into hot water, blatantly lying is a whole other story, especially if a present or future employer is looking into your background. One rule that’s obvious but should still be mentioned is having a nice, respectable and appropriate profile picture. You also want to make sure its still up to date and actually looks like you, so try not to have photos that are more than a year old.

Bashing Company and Oversharing

While it should be a no-brainer that bashing your company or co-workers on any social media site is a bad idea, even doing this in a vague manner without naming names is a still a poor choice. Some people will post their personal work problems and try to make it seem like they are simply seeking advice. Not only does it make the person look unprofessional, but you never know if a co-worker or boss might be reading your posts.

Finally, don’t overshare every little post or article you find interesting. Even if its part of your job, you need to show some restraint, as posting too much and too often will quickly make people come to view you in an annoying or negative light. Try to keep your posts, which should be something meaningful or interesting, to no more than one a day.

While what I mentioned here is what I felt to be the most important areas of LinkedIn etiquette, there are still many more details worth reading in the article itself.

 

 

 

 




TIVA Talk: Monetizing Online Video And Creating a Video Network

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We here at Word Wizards, Inc. love social media because it provides us with a great way to reach out to our customers besides the traditional e-mails and phone—which is so 20th century.  One of its strengths is the ability to reach out to so many by giving professionals of all types, and especially video professionals, multiple outlets to show their work and even make some money. The question then becomes, how do we effectively monetize our work and videos and build a successful video network? These exact questions were the focus of a recent TIVA meeting, where Richard Harrington guided us through the many layers of the web, and laid out the best steps to follow when building a prominent presence in the world of Facebook, Youtube and Twitter (among others).

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Hypersyndication

Richard calls his method “hypersyndication.” It is his way of getting videos to the most people on the web, using a varied number of social media outlets to reach different audiences. The main steps he follows to hypersyndicate his work are listen, follow, curate, become known, and create original content. You start by listening and seeing what’s out there and seeing what kind of programming or content is being offered on the web. The next step is to follow other people who are doing the type of videos or programming that you’re doing, so you can see what he or she is contributing. As Richard pointed out, don’t necessarily think of these people as competition, since you may end up actually working with them in some way in the future. The next step is to curate where one goes through his or her range of work and really narrows down what he or she would like to share. For example, Richard collected several stories that he wanted to share on his blog. An important step is to become known and gain a reputation as an expert on a subject because if no one knows you, why would they care if you put out a bunch of videos? You then create the original content and start to put it out on the web.

Getting You Work Out There

So now you may be thinking, great so I just have to put it out on a bunch of channels like Youtube, Facebook and Twitter at once and I’m set. Not so fast, there’s a very important strategy that you’ll want to follow when getting your work out there. Its important not to oversaturate or send your work out to all the same places at the same time. If you do this, you really are limiting the amount of people you’ll hit since people are on social media at different times. The best way to reach these different audiences is to send out messages or posts about your work at different times. This is where Hootsuite, a fantastic social media manager, comes into play. Not only does it help you manage all your social media feeds in one place, it also allows you to schedule when your posts go out.

Hootsuite

Metrics, Analytics and RSS Feeds

Twitterfeed is another useful site that lets you send posts and your work to a variety of different channels like hootsuite. Another incredibly useful feature that both of these sites share, is the ability to use metrics and actually track how many people are seeing your feeds. Using analytics and a variety of graphs you can see such things such as what devices people are using to view your content, where they are viewing from, how many times he is clicking on your work and what key word she is typing that lead them to your work. Another important thing most people should know about is RSS Feeds which are a type of web syndication used to publish frequently updated works such as blogs and websites. Readers can subscribe to these feeds and keep getting updated on new stories and content through software known as an RSS reader which is usually offered on most rss pages. Some well know web sites that use RSS include Apple and The New York Times.

Power of Mobile and Good Places For Your Work

As Richard pointed out the majority of online video content is now viewed on smart phones, tablets or e-readers so its good to make sure your work can be viewed on all platforms especially mobile ones. Richard’s follows these simple steps to delivering mobile video: plan, produce, distribute, promote and then try to monetize which is an optional step. As far as producing original content and getting it out there, you don’t need high production values but you do need good, engaging content that people will want to keep coming back to. The optimal schedule to follow is to get a video out at least once a week. Some people put videos out as much as three times a week, which can be a lot for a viewers to keep up with. Two sites that are particularly good for video include Blip.tv and Vimeo Pro. Blip.tv is an especially great site for web series as it really makes an effort to work with you and push your series to help it get attention. Vimeo Pro is also very good because they make sure your videos can be viewed in a variety of formats and devices, especially mobile ones that so many people use today.

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Podcasting and More Info.

Podcasting, where you create digital media than you can then send out to be viewed on mobile video players, is another useful way to get yourself out there. Listeners and viewers can subscribe to your podcasts via an RSS feed and watch them whenever and where they’d like. Two sites that are great for launching podcasts are Podhoster and  Libsyn. Podcasting is great way to easily get your content out to an audience that probably wouldn’t see it and is very much on the cutting edge. I’ve only scratched about half of all the great advice from Richard, so please to feel free to check out his blog at richardharringtonblog.com and his hypersyndication video, which goes into even greater detail about the topics that are covered here.




How Not To Promote Your Work in the Digital and Social Media Realm

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In making any kind of media, there are two main stages. The first is actually making the thing which involves pre-producton, shooting it and then having it transcribed and put into post production. That’s where Word Wizards comes in, we’re happy to work with you on the transcription and conversion side. We want to make sure your work is the best it can be but the part that comes after is one that people just don’t think about as much as they should. That would be marketing and getting your work out there. This process has changed drastically thanks to facebook, youtube, twitter and the fast moving realm of social media. In the old days, you could just send it a few websites, put up a posting or two, send it to a few boards and you would not have to work on maintaining as much of an online persona. Boy howdy, has that gone the way of the dinosaurs, today you need to be constantly staying in touch with your audience and always reaching out or else just get left behind. Follow these steps to ensure that your audience stays small and your work unknown.

 

1. Not utilizing your social links: If you have twitter or facebook accounts, etc.. Do Not Let Them Lie Dormant. If you do this, not only is there no point in having, it also makes you like you just don’t care about communicating with your audience and are just too lazy to give a darn. You should be constantly putting new things on these sites at all times.

2. Never updating your site or blog: One of my biggest pet peeves is going to companies site and seeing that they haven’t updated it in several months or even, gasp, a year. Automatically this makes me think the company just is not paying attention or is very slow. Even if  you don’t have any big projects going on, put something up there almost daily even if it’s something as trivial as some new photo’s related to your work or blogging about news related to your industry.

3. Unwilling to take feedback: Don’t put you video’s or any of your work online if your not willing to take feedback or comments from visitors, even if its criticism. The entire point of a good website and social media in general is that you can actually get instantaneous communication and can interact with people in a way that no other mediums allow. So pay attention to that comment section since people are often giving constructive advice that may just improve the project your working on. In fact you should be asking for feedback when you publish anything online so you can get a good idea of what the industry thinks.

4. Having a negative attitude: While this one may sound silly, it’s quite vital to your site becoming popular and a place people want to visit. While  it’s fine to discuss serious issues people face, don’t dwell or focus on these issues. Yes, people may not agree with what you put on you’re site and can be vocal about it but do not let that drag you down. Not only is engaging them a waste of your time it, also makes you look bad, unprofessional and not some place people would want to visit. Try to maintain a more up beat tone or voice to your site and not get drawn into trivial arguments with trollish followers.

5. Not caring about relationships: Do not abuse or ignore your followers, if you want to get comments and feedback from those who visit your site. You need to respond to the messages or comments you get and try to do it fairly promptly. One of the highlights about social media in general is the fact you get to build these great relationships and can really give your company that human touch. If you can get a regular repertoire going with online visitors, that means repeat traffic to your site and more business as well!!! Do not just let those comments or questions pile you up, it makes people feel like they being ignored and will not want to come back to your site.

 

 

 

 




Twitter Reaches New Heights – @LibraryOfCongress #Archive

In April of 2010, The United States Library of Congress signed a deal to gain unrestricted access to all public tweets since 2006. Since that deal was made, 170 Billion tweets have been archived by the library. The question now is how to make this resource available to researchers, institutions, and the public?

The Reading Room of The Library of Congress

The Social Source

When I was in grade school, information from the internet was the weakest “credible” source of information for research. My how things have changed since then. Yesterday I saw that Wikipedia, a socially edited encyclopedia, is now the number 5 trafficked website in the world, with over 500 Million views per month! Long ago, I failed a term paper because of using an internet source as my primary reference, now we live in a completely different world.

The Library of Congress is very aware of this shift, and they have started cataloging and archiving social media sources in an attempt to capture, analyze, and preserve some of this data. I wonder what the founding fathers would have tweeted about this, “@GeorgeWashington Knowledge is power. #Freedom #EnglandSucks ” Maybe not… but the prevalence of twitter and other social media websites has really changed the landscape of the information age.

The Future is Unknown

Gayle Osterberg, director of communications for The L.O.C. made the following statements in a blog post. “Twitter is a new kind of collection for the Library of Congress but an important one to its mission. As society turns to social media as a primary method of communication and creative expression, social media is supplementing, and in some cases supplanting, letters, journals, serial publications and other sources routinely collected by research libraries.”

Osterberg reported in his post that the library has archived all of the tweets it currently has and is working on how to present them to the public. The library has received hundreds of requests from researchers all over the world who want to use this data in some way or the other. I look forward to one day seeing how all of this plays out.

While we are on the subject, follow us on twitter @WordWizardsInc !